Question: What is a premium?
A. In direct mail fundraising letters, is a premium product, one, a donor offered to provide free, as a rule, the donor donation.
Question: What is the difference between front-end and back-end premiums?
A. Premiums that are included in the mail as a front-end bonuses. Premiums that are the donor must request call back-end bonuses.
Question: What are some examples of the front-end premiums?
A.Labels, note pads, greeting cards, calendars and stickers.
Question: What are some examples of the back-end premiums?
A. Books, DVDs, bags.
Question: What kind of premium is the most popular among the senders?
A. Front-end bonus.
Q. Why do non-profit organizations mail premiums?
A. To boost response rates.
Question: What are the benefits of premium?
A. Premiums tend to be more gifts when they sent for immediateDonors and attract first time donors sent to potential donors. Also due to their mass, they tend to encourage more people to open, but as bad luck, fundraising letter envelopes.
Question: What are some disadvantages of the premiums?
A. Premiums tend to be gifts that are smaller than that generated by packages that include a premium to win, and they attract donors who are less likely to give again. Some donors, which can be purchased with premiums will only be renewed with premiums. Premiums also attract gifts from donors through debt or obligation is not motivated by philanthropy.
Question: How can I tell if the premiums are right for my business?
A. Test and find out.
Question: What kind of premium should I submit to?
A. The most important factor in choosing a premium, it adds to your task. Greenpeace offers a cotton bag that is an environmentally friendly alternative to plastic shopping> Pockets. The Billy Graham Evangelistic Association offers books written by Billy Graham. Avoid the premiums that seem nothing more than subtle bribes.
© 2006 Sharpe Copy Inc. You can order it online and printed edition, provided the links remain live and the content remains unaltered (including the "About the Author" message).
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